In 1992, ITO EN launched Jujitsu Yasai (vegetables galore), a product based on the concept of a vegetable beverage that is delicious, easy to drink, and full of nutritional benefits. We accomplished this by using a carrot base to produce a natural vegetable flavor without having to use sugar or salt, and by adding fruit juice to improve taste.

     In 2004, we introduced Ichinichibun no Yasai (a day's worth of vegetables), which contains the nutritional equivalent of 350 grams of vegetables, the daily amount recommended by the Ministry of Health, Labour and Welfare of Japan. Jujitsu Yasai and Ichinichibun no Yasaihave become long-selling vegetable beverages.